American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

The retailer’s ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.

According to American Eagle, it decided to partner with WhatsApp based on 50% of the Gen Z population currently being on the app and expectations it will exceed 100 million U.S. users.

NEW YORK — As marketers grow more risk averse amid an economic downturn and tightening budgets, American Eagle CMO Craig Brommers argued that now is as good a time as ever to mix up media tactics in ...