It was judgment day for travel credit card holders.

American Express Global Business Travel (GBT) has split the chief marketing and strategy officer role to create separate CMO and chief product and strategy officer positions. Alisa Copeman, who joined ...

American Express is converting billboards and bench ads into work stations for a new campaign plugging its business credit cards. The pop-up installations in New York City, Chicago, and Austin ...

For years, American Express has analyzed the more than $1 trillion in annual purchases taking place on its closed-loop network to better advise clients to formulate marketing programs. With the launch ...

Though the loss of the Costco Warehouse account to Visa and Citigroup in 2015 is no longer called out in the American Express' earnings calls, the incident validated a change within the company that ...

As part of our ongoing coverage of the American Express Travel U.S. Representative Network Conference, Travel Agent sat in on a presentation by Steve Ochs, vice president of marketing for American ...

John Stewart July 19, 2024 Acquiring, Competitive Strategies, Credit Cards, E-Commerce, Issuing/Originating, Marketing, Mobile Commerce, Point-of-sale, Transaction Processing At more than $16 billion, ...

With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers. By Hannah Rashbass 13 Sep 2024 6:55 ...

American Express will target its marketing at Gen Z and the millennial generation in 2025, keeping the card company's focus on younger consumers, CEO Stephen Squeri said last week. It's a strategy ...

American Express is the latest brand to sponsor this year’s B2B Marketing Awards. The financial services company is the sponsor of the best event category. Speaking about the partnership, Andrew ...

American Express Insights: ... This is usually a mix of various marketing strategies, including paid advertising, content marketing, social media marketing and more.

Therefore, different generations of audiences will require different sets of marketing strategies. Businesses need to have specific social media plans for tapping into Generation Z, in addition to ...