The blockchain trailblazing, fan engagement specialists will be taking on a considerable front-facing role with the franchise.

On the fan engagement side, Celtics fans showed their usual loyalty, driving record viewership on NBC Sports Boston and racking up over 880 million global video views across social and digital ...

Presenting The Athletic's 2023 Celtics fan survey, giving our readers a chance to sound off. NBA. Teams. Playoff Bracket. Scores & Schedule. Standings. NBA Draft. The Bounce Newsletter. Podcasts.

Whether it be the supportive community within the Celtics fanbase or simply the color green, here’s what parade-goers said is the best part about being a Celtics fan. Responses have been lightly ...

Celtics reserve Sam Hauser might be the best pure shooter on the team. He contributed two of those 29 made threes. After a string of misses to end the game, Hauser laughed about the fans’ reaction.

Justin Britton, a Brookline resident and Celtics fan, spent most nights after the games this season refreshing the team’s social profiles and ogling at edits that seem to publish at lightning speed.

"Celtics City" is a nine-part documentary series that premiered on HBO Max on March 3, 2025. The documentary features interviews with over 80 individuals, including legendary players like Larry ...