The campaign, which began with a simple app icon change and rapidly ... everything from content strategy to executive buy-in. Even Duolingo’s CEO, once a TikTok skeptic, now urges the team ...

Duolingo learned the hard way that you can't joke your way through a backlash after its AI-focused announcement drew ...

On April 1, Duolingo posted a video on TikTok where their mascot performed ... Additionally, Duolingo applies a strategy called borrowed interest. Borrowed interest techniques are employed when ...

That’s according to Duolingo’s Zaria Parvez ... somewhat of the gold standard for brand social strategy. Lacking traditional marketing experience when she started at the company, Parvez approached ...

and TikTok (archived), with many users pledging (archived) (archived) (archived) to cancel paid memberships due to the reported change. The claim was, broadly, true. On April 28, 2025, Duolingo ...

Duolingo completely scrubbed its Instagram and TikTok accounts ... account last month that it was moving to an “AI-first” strategy, with artificial intelligence gradually replacing contract ...

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

Duolingo announced the death of their mascot ... who don’t keep up with their daily lessons. The company took to TikTok on Feb. 11 with “heavy hearts” and plenty of sarcasm to announce ...

Apparently, though, RedNote isn't the only app that has benefited from TikTok's looming ban. The language learning app Duolingo has revealed that it has seen a "216 percent growth in new Chinese ...