Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

and practical suggestions on what strategy is most likely to work. The report is available to WARC subscribers. KFC won the Grand Prix in the 2020 WARC Awards for How KFC's #1 Fan Charmed Millions, a ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual ... “Part of our strategy is to find unique and disruptive gaming ideas that will allow us ...