Major League Baseball will be making a "strategic investment" in the new AUSL—Athletes Unlimited Softball League—in a ...

The Athletes Unlimited Softball League will launch its inaugural season on June 7, and Major League Baseball is pitching in.

AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site ...

This is something we’re really excited about,” MLB commissioner Rob Manfred told The. “We studied the space hard. We think it ...

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League ...

The deal marks MLB's first comprehensive partnership with a women's pro sports league and comes as women's sports see rapid ...

Kim Ng grew up playing softball, was good enough to captain the University of Chicago softball team, then moved on with her ...

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant ...

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional ...

Major League Baseball is making history–not just with the game on the field, but with who gets to play it professionally.

The four-team Athletes Unlimited Softball League will compete this summer, with MLB airing several games on its platforms.