Mia Zelu, an AI-powered social media star known for her fashion-forward content, is going viral for a recent Instagram post ...

Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, an Instagram model, became the latest Centre Court sensation, racking up ...

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

She has 165,000 followers on Instagram and recently posted images showing her enjoying the tennis at Wimbledon. But the ...

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Fake people are stealing the spotlight on social media, but could this clear the way for traditional shooting?

A Wimbledon tennis match between Kartal and Pavlyuchenkova ended in controversy over the tournament's use of inaccurate ...

Some tennis players are not happy with Wimbledon’s new AI line judges, as reported by The Telegraph.  This is the first year ...

Some commenters expressed their confusion at the discovery that Mia was AI, having just found out from the news after her ...

Wimbledon was forced to apologise after an official mistakenly switched off the AI line-judge technology in what the All England Club admitted was an embarrassing “human error”.

Wimbledon already uses AI to provide match insights, highlight reels, and a power index leaderboard. This year, as well as the video commentary, AI will also be used to provide a draw analysis, ...