First published on Aug. 25, 2025 at 11:37 a.m. PT.

The rental car company calls its new Amazon Autos collaboration a significant step in its broader transformation strategy, which includes forging innovative technology partnerships to provide a more seamless customer experience.

Hertz shares soared as much as 17% on Wednesday after the company said it would sell its used cars on Amazon’s automotive marketplace. For the day, they rose 6% to close at $5.5