However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.

Apple poured some good money into making F1 – a Formula 1 racing movie starring Brad Pitt – and it wants its customers to know that. To that end, many people, including some Verge staffers, noticed an unusual Apple Wallet notification this morning that’s both an advertisement and promotion for the film.

As of June 24, use Apple Pay to check out and get $10 off two tickets to F1 the Movie at Fandango. Enter code APPLEPAYTEN to get the deal. Do you feel the need...for speed? Apple Pay is teaming up with Fandango to get you a fast discount to see F1: The Movie.