Along with the CEO change, Bath & Body Works announced preliminary Q1 earnings per share of $0.49 on net sales up 3% year-over-year to $1.42 billion. The "sales were at the high end of the guidance range, and earnings per share exceeded the high end of the guidance range," it said.

Heaf’s last position at Nike was reportedly eliminated in a larger corporate overhaul. Before that, his career spanned Burberry and the BBC.