David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video — both shot and directed by the legendary fashion photography duo Mert and Marcus — which instantly went viral.

David Beckham is back doing what he does best – skimping around the place in his pants. As part of the launch of the BOSS ONE Bodywear collection, Beckham stars in a steamy new campaign shot by Mert and Marcus.

David Beckham thought his days of baring it all were behind him, but here he is stripping down for the campaign launch of Hugo Boss' Boss One Bodywear collection. "I once said that my body wear modeling days had come to an end,