Coco Gauff sent a thankful message to fans who turn up for her matches wearing her signature New Balance shoes. Through her ...

Fresh off of a huge victory on Thursday afternoon, Coco Gauff and New Balance reveal their new US Open Collection ...

New Balance unveiled its 2025 US Open Footwear Collection, which includes three new tennis shoes for Coco Gauff.

After surviving a 23-double fault showing two days prior, Coco Gauff overcame another 14 in her win over Veronika Kudermetova ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit. Online shoppers can buy Gauff's tennis shoes for $160 ...

Athletes and fans can buy the New Balance Coco Delray "White with Green Apple" in men's and women's sizes for $110 on the . Influenced by Gauff's hometown, this performance tennis shoe makes ...

Coco Gauff has suffered some recent surprising tournament losses, and she almost faced the same fate in the Canadian Open's ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff.

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

(At one point, Gauff took off the kitten heels and posed in a pair of blue New Balance sneakers as well—after all, she is an ambassador for the brand.) ...

Two-time Grand Slam champ Coco Gauff is well aware of her serve gaffes, but she's handling them in stride throughout the ...