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HBO, Max

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

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Here's why HBO Max has rebranded so many times

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Max is now HBO Max, again — here's how it could impact you

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Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max was an all-time bad rebrand

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Executives have conceded in recent months that competing with a everything-for-everybody app like Netflix, which has more than 300 million subscribers, was not realistic.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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Max Is Changing Its Name Back to HBO Max (Again)

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

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David Zaslav Declares, "This Is The Strongest HBO Has Ever Been", Likens It To NBC's "Must-See TV" Era

Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop-culture mojo reminiscent of NBC’s “must-see TV” era. Speaking to Wall Street analysts on WBD’s first-quarter earnings call,

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HBO Max Returns As Warner Bros. Discovery Changes The Name Of Its Streaming Service (Again)

After an elaborate rebranding of its streaming service from HBO Max down to just Max, the service will once again be known as HBO Max starting this summer.

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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Tim Meadows' HBO Max Announcement Goes Viral on Social Media

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

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HBO Max is coming back: Warner Bros. Discovery rebrands Max

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.