Google, Samsung and Dolby Atmos

Samsung and Google's alternative to Dolby Atmos may be the most exciting audio product at CES 2025
The two companies are joining forces to create a 3D audio format that beats out Dolby in one major way: No licensing fees.
Watch out, Dolby Atmos — Samsung and Google just unveiled 'Eclipsa Audio'
Samsung and Google unveil Eclipsa Audio, a Dolby Atmos competitor that's coming to Samsung's lineup of 2025 TVs and soundbars as well as YouTube.
Samsung and Google’s new spatial audio format will take on Dolby Atmos this year
Samsung and Google are ready to push a new standard, Eclipsa Audio. This format will enable 3D audio experiences on certain YouTube videos later this year, with support available across Samsung’s 2025 lineup of TVs and soundbars.
Samsung and Google unite to take on Dolby Atmos with Eclipsa Audio
Samsung and Google introduce Eclipsa Audio, a free 3D audio alternative to Dolby Atmos, set to revolutionize their 2025 TV and soundbar lineup.
Dolby Stock In Focus As Google-Samsung Prepare Free Rival to Atmos 3D Audio Tech; Alphabet Faces Retail Pushback
Shares of Dolby Labs, Inc. ($DLB), a developer of audio, imaging and voice technologies for cinema, home theaters, PCs, mobile phones, and games, are in the spotlight following rumors that Alphabet, Inc.
Samsung and Google take on Dolby Atmos with a new royalty-free audio format
For years, Dolby Atmos has been the dominant force in 3D audio, known for its immersive surround sound that makes it feel as though sounds are
Samsung and Google have unveiled their Dolby Atmos rival: meet Eclipsa Audio, launching in this year's new TVs
Back in 2023, Samsung and Google announced that they would launch a new Dolby Atmos-rivalling immersive audio format in 2024. That launch was delayed, but not by much: it's going to be shown off at CES 2025, and will arrive in Samsung 's 2025 TVs and be available on YouTube too.
Samsung and Google's Eclipsa Audio is here to take on Dolby Atmos
You'd be forgiven for not remembering that Eclipsa has been in development for some time. It originally had the much-less-interesting title of IAMF, or Immersive Audio Model and Formats. Samsung announced the project in 2023 with plans to launch it in 2024,
Samsung, Google Developed 3D Sound ‘Eclipsa Audio’ to Rival Dolby Atmos
Samsung’s ‘Eclipsa Audio’ 3D sound (developed in partnership with Google) is making an appearance in its 2024 TV and sound bar line-up at CES. Samsung says it expects the format to rival Dolby Atmos by providing dynamic,
CES 2025: Eclipsa Audio is a new 3D audio technology
A new audio format will be unveiled at CES 2025, designed to deliver particularly immersive and dynamic sound, in direct ...
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Samsung and Google Take on Dolby Atmos With New Eclipsa Audio
Samsung is creating a Dolby Atmos rival in Eclipsa Audio format- a royalty-free 3D audio technology - developed in ...
The ultimate guide to Dolby Atmos: what it is and how to get the best possible sound
Dolby Atmos can be a great surround sound experience. But just because your gear bears an Atmos label, that doesn't mean you've got Atmos sound. Here's why.