Hailey Bieber sells beauty brand Rhode
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Beauty Chairman and CEO Tarang Amin joins 'Mad Money' host Jim Cramer to talk quarterly results, the impact of tariffs, consumer trends and more.
The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.
E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.
Beauty Inc (NYSE:ELF) is set to release its Q4 2025 earnings on May 28, 2025. The consensus estimate for Q4 2025 revenue is $327.47 million, and the earnings are expected to come in at $0.56 per share.
NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.
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On Wednesday, model Hailey Bieber sold her beauty and skincare brand Rhode to Elf Beauty Inc. in a $1 billion deal. In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination.
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e.l.f. Beauty (ELF) To Report Earnings Tomorrow: Here Is What To ExpectCosmetics company e.l.f. Beauty (NYSE:ELF) will be reporting earnings tomorrow after market hours. Here’s what to expect.
ELF has made a billion dollar bet. Supplied.
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Truist Securities reiterated its Buy rating on e.l.f. Beauty, Inc. (NYSE:ELF) shares, raising its price objective from $75 to $125. The revision comes after the company’s improved financial outlook and solid Q4 earnings performance.