Retzlaff and the Cougars take on Deion Sanders' Colorado Buffaloes in the Alamo Bowl on Saturday, Dec. 28, which is also the fourth night of Hanukkah

Manischewitz announced its Name, Image, Likeness (NIL) sponsorship deal with Retzlaff, calling the move a "landmark moment celebrating Jake’s unique role as a cultural ambassador and athlete at one of the most religiously distinctive universities in the country."

BYU quarterback Jake Retzlaff didn’t hold back when he called the Alamo Bowl matchup with Colorado the "People’s Big 12 Championship." And let’s be honest – he’s not wrong. While the official Big 12 title game featured Iowa State and Arizona State,

If Jake Retzlaff thinks the Alamo Bowl is truly the "people's Big 12 Championship, then the self-proclaimed "B-Y-Jew" needs to be reminded how conference standings work.