News

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion
E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...
e.l.f. Stock: Is Its Rhode Buy a Genius Move or a Risky Gamble?
When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...
$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
A Beauty Writer & OG Rhode Skin Fan Shares Why She's Stocking Up Ahead of the e.l.f. Acquisition (& Why You Should Too)
May has been a huge month for Hailey Bieber. After landing her first American Vogue cover, the 28-year-old model and new mom ...
News Flash: 2 Celebrity Beauty Brands Can Be Successful at the Same Time
Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.
E.l.f. Beauty Is Buying Rhode for $1 Billion. Tariffs ‘Muddle the Near Term.’
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...