Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each year - and it's called Singles Day.

The Singles’ Day shopping festival is looking less shiny this year as e-commerce firms look abroad for growth.

SHANGHAI >> China’s largest e-commerce company Alibaba Group said it recorded “robust growth” in sales and a “record number” of shoppers over this year’s Singles’ Day sales period, a weeks-long event that ended at midnight on Monday.