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Warner Bros. Discovery Is Rebranding Max

The Hollywood Reporter on MSN · 2d

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Digital Trends · 2d

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

2don MSN

Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

2don MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

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