Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

For now, AI Mode is just an option inside of Google Search. But that might not last. At its I/O developer conference on May 20th, Google announced that it is rolling AI Mode out t

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.

Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity. Since then, Google has been forced to reimagine Search, using AI to create a more conversational and personalized experience.

For those who can inject credibility, provenance and structure into the system, the next era of instant answer discovery offers a chance to lead.

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,

The launch of Anthropic’s web search AI is not just another feature, but indicative of an evolution in the way people access information from the internet. It suggests people are embracing a more conversational search experience that’s often faster and more convenient than traditional search engines.

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google’s dominance in the lucrative search market.