Coca-Cola, In-n-Out amongst businesses targeted in recent boycott movement fueled by announcement of DEI rollbacks

The "Freeze Latino Movement" exists to dissuade the consumption of U.S. products that do not support DEI initiatives.

Coca Cola is one of the brands with the greatest presence in the Latin market; the Hispanic community called for a boycott against it

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ongoing deportations launched by the Trump Administration and Immigration and Customs Enforcement,