Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Think, for example, of the stratospherically successful ... As we argue in our recent paper Her brand has shown strong ...

A short time later, the billionaire helped Donald Trump win a second term in the White House. He hasn’t left Trump’s side ...

Super-spy James Bond is a prime example of 'regressive nostalgia', highlighting how certain consumer groups cling to idealized past versions of brands and resist attempts to move with the times ...

Jeff Johnson’s life is full of creativity and zest: He runs his own Minneapolis design firm, turns a mean polka and once starred in a Norwegian realty TV series. And he’s decided that a memorial to ...

Industry experts believe that the successful attainment by DIGZAX of the SEC license signifies its adherence to the highest ...

This sounds OK on the surface, but it should also be no surprise that when you legislate, for example, that retailers must ...

In turn, this security ensures viewers can only watch a sport when it’s officially licensed ... When geogating, brands need ...

If you're looking to upgrade your chair, there's no better time than Black Friday. Secretlab sale events only come around a ...

Rocky Brands, Inc.'s Q3 earnings show issues with lower margins, but potential for a speculative buy based on projected ...

Super-spy James Bond is a prime example of ‘regressive nostalgia’ highlighting how certain consumer groups cling to idealised past versions of brands and resist attempts to move with the times ...