As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

CINCINNATI (WKRC) - Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience, Ingredient Quest, on Roblox. Participants ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.