Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout. If you manage ecommerce PPC accounts in Google Ads, you likely have ...

With the scripts users can automate a variety of features in Google Apps, such as reading and changing values in Google Spreadsheets, checking stock prices, creating Google Calendar appointments, and ...

Google recently announced they will no longer allow advertisers to bulk exclude their ads from appearing on mobile apps. Previously it had been possible to exclude this type of placement on the ...