Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s championship game between the Philadelphia Eagles and Kansas City Chiefs will air this year on Fox Corp.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,

Even though the 2025 Bears will be enjoying the Kansas City Chiefs/Philadelphia Eagles clash from the comfort of their respective sofas, the franchise will still be repped via a goofy Uber Eats ad starring Oscar winner Matthew McConaughey:

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.

It's no secret that the Super Bowl has become the premiere TV event for advertisements. With the opportunity to reach over 100 million people at once, companies will often put out their most unique or creative commercials for the NFL's big game.

Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game.

Seal, Eugene Levy, Willem Dafoe and Juno Temple discuss why they have leant into laughter for their Super Bowl commercials. (Feb. 7)