Even at $8M per Super Bowl commercial, ad executives say it's still bang for your buck
Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s championship game between the Philadelphia Eagles and Kansas City Chiefs will air this year on Fox Corp.
Super Bowl 59 Commercial Odds: Which Companies Will Run Ads During the Big Game?
Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list? We examine the odds.
How much will a Super Bowl ad cost in 2025? Commercial prices are astronomical
Have you ever watched the Super Bowl with a bunch of marketing majors? I have. In college, I was friends with a group of students composed of finance, accountin
Stellantis stands alone as the only automaker with Super Bowl commercials in 2025
Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game.
How much do Super Bowl commercials cost? 2025 ads set a new record
How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting this year’s NFL championship,
Watch the best (and the rest) of Super Bowl 2025's star-studded commercials
From Catherine O'Hara throwing back brewskis to Meg Ryan and Billy Crystal having a 'When Harry Met Sally' reunion, here are the best (and the rest) of the 2025 Super Bowl's star-studded commercials.
Best Super Bowl commercials of all time: Ad Meter winners through the years
USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.
Stars send themselves up in Super Bowl ads
Seal, Eugene Levy, Willem Dafoe and Juno Temple discuss why they have leant into laughter for their Super Bowl commercials. (Feb. 7)
The Super Bowl Ads, Ranked
Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition,
This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan ...
From Channing Tatum To Seal: These Super Bowl Ads Have The Biggest Stars
Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...
Super Bowl commercials 2025: Watch Ben Affleck, Nate Bargatze, Aubrey Plaza, Kris Jenner and more now
For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.
Chiefs or Eagles? Halftime show or commercials? Voters weigh in on Super Bowl preferences
Next, we asked which part of Super Bowl Sunday you’re most psyched for: eating and drinking gluttonously, betting on ...
$8 million Super Bowl commercials reflect NFL's endless growth and a Taylor Swift effect
In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers
Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...
The Story Behind The Distinctive Pickleball Paddles In The Michelob Super Bowl Ad
Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...
Matt LaFleur to be joined by 'famous face from the Packers past' for new Super Bowl LIX commercial
The Green Bay Packers head coach has two new commercials for Emplify Health by Bellin that will debut during Sunday's Super ...
Super Bowl 2025: Who is playing, performing, where to watch and more
Buffalo Bills quarterback Josh Allen, 28, won the 2025 Most Valuable Player award. The NFL Honors ceremony, hosted by Snoop ...
A practical guide to every type of Super Bowl ad you’ll see on Sunday
Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...