If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

The year was 2009. There were only two Marvel movies so far, Avatar came out, and Apple was launching the iPhone 3GS. It had a brand-new push-notification system that, among other things, would ...