Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

In addition to the new phone verification system that "Roblox" recently implemented, the online game is on its way to only featuring verified creators in the "Roblox" Creator Marketplace. Players can ...

The new hub centralizes many of Roblox’s tools to make them easier to find and use. It seems like a boon for Roblox developers, but Roblox itself is incentivized to keep its developers happy. The new ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...