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Dallas-based Chili's is booming because of marketing
Chili's is one of the hottest restaurants in America. Why it matters: The Dallas-founded casual dining restaurant is booming ...
Chili's slimmed-down menu is winning, CEO says
Chili's has been working to reinvent itself over the past three years since Kevin Hochman, CEO of Chili's parent Brinker International, took the helm in 2022.