Heaf’s last position at Nike was reportedly eliminated in a larger corporate overhaul. Before that, his career spanned Burberry and the BBC.

Daniel Heaf has been named CEO of the personal care and beauty retailer as its second chief in less than three years. He will begin work Monday as the personal care giant looks to broaden its customer base.

Former Nike and Burberry executive Daniel Heaf steps in as CEO, succeeding Gina Boswell, as Bath & Body Works reports a 3 percent sales increase in the first quarter.