This combination of legacy, brand power and relentless marketing under owner Jerry Jones, has made the franchise as much a business empire as a football team. Now, in the weeks ahead of the 2025 NFL season, that empire has reached a new milestone that pushes it further ahead of the league it already leads.

Hollywood legend and longtime Dallas Cowboys fan Denzel Washington recently criticized the football team’s owner Jerry Jones. The two-time Oscar winner expressed frustration towards Jones, but about what?

Dallas Cowboys owner Jerry Jones has irked his fan base after admitting his team is a “soap opera 365 days a year.” Jones made the comment during a red carpet interview before the premiere of Netflix’s “America’s Team: The Gambler and His Cowboys” documentary.