Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.

The shot of the T. Rex bringing down the “When Dinosaurs Ruled the Earth” banner is one of the most legendary in all of ...

Witness the horrors of Hordak’s stronghold with Mattel as they debut the Masters of the Universe Origins Fright Zone Playset ...

The collectibles will be available starting July 24, and include the DeLorean from 'Back to the Future' and the "bigger boat" ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Eternia awaits as the newest member-exclusive Masters of the Universe Origins figure arrives from Mattel with Sharella ...

San Diego Comic-Con is right around the corner, and that means it’s also time to start seeing what exclusive collectibles and ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...