The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

Discover insights from Mattel's Q2 2025 earnings call, featuring growth in vehicles, margin expansion, AI innovation, and revised guidance amid global ...

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI's services are not designed for children under 13, ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global toy and ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...