Downtown Santa Monica hosts its first-ever Oktoberfest on September 27, featuring German music, games, beer steins, and ...

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street Promenade.

Santa Monica’s alcohol fueled entertainment zone opens in two weeks and stores along the Promenade are preparing for whatever flows from taps. Last week, local business owners peppered city ...

SoCal's first-ever Entertainment Zone allows visitors to stroll a portion of Santa Monica with a cocktail in hand.

The Santa Monica Entertainment Zone has inspired cities like Long Beach to implement similar programs. Lauren Pozen reports.