Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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Gallaudet University students on campus filming the iconic Coca-Cola "Hilltop" ad reimagined in American Sign Language. (Hand ...

Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and retention.

BarkleyOKRP has a new CEO and leadership team.

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...

See Huggies’ cute spot with Giannis Antetokounmpo and his daughter and a new punctuation mark to fight AI writing.

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Elite runner Tim Tollefson plays a caveman in a new spot from Forsman & Bodenfors that playfully spans all of human history.

Last call for entries to the Ad Age Leading Women and Rising Star Awards; the final deadline is Wednesday, May 14, at 5 p.m. ET.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.