Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blender on four limited-edition whiskeys ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it ...

Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy.

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...