Audience measurement and analytics firm Nielsen has had its contract extended until 2029 for measuring television viewers in ...

The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional ...

The Incorporated Society of British Advertisers (ISBA) has appointed Simon Michaelides as its next director general, ...

The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

Reflecting on a recent conversation with a former client, Samantha Elliott questions how the industry can better measure the ...

The US would benefit from an open, universal watermark to support improved media measurement, the Coalition for Innovative ...

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: ...

A customer transformation programme has one goal: to increase Customer Salience within an organisation. To do that we need to ...

Ben Page, chief executive at Ipsos, said: “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from ...

Insights and strategy company Radius Global Market Research has appointed former GutCheck leader Rob Wengel as chief ...

European research industry representative body Esomar has launched a consultation on understanding the needs and challenges ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...