Having been keen for developers to implement in-app billing into Android Market apps, Google is now serving up the tools to enable studios to monitor just how successful such items have been. An ...

The problem facing many mobile application developers is that they don’t get the best analytics information on the cross-platform software they create. That’s why San Francisco-based Flurry has ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...