In terms of industry acceptance, the loudest voices now seem to support set-top-box measurement, lulling outside observers into thinking there is a consensus on the issue.

Keithley is publishing its 2005 Test and Measurement Products Catalog , a veritable desktop reference packed with details and specs on the company's products. Significantly, it also contains quite a ...

The CRTC has tasked the Canadian industry with creating a working group around set-top box (STB) measurement, as part of the latest round of Let’s Talk TV decisions. A new working group will be tasked ...

Further enhancing the Nielsen Total Audience strategy, the data from the AT&T set-top boxes, integrated with Nielsen's gold standard panels, will offer high-quality measurement that leads to a greater ...

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 ...