Think of your brand as a person. How does it look? How does it talk? A brand style guide is basically a rulebook that makes ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...