Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

In today’s digital age, customer-centric strategies are paramount for business success. One key tool that has emerged as a game-changer is the Customer Data Platform (CDP). Let’s delve into ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Enterprise data platforms increasingly unite analytics, governance and orchestration, with new generative and agentic AI-enabled features to improve autonomy and speed.

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer in The Forrester Wave™: Customer Data ...

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.

They’re becoming embedded engines of customer data within delivery and activation platforms — powering everything from personalized messaging to customer journey orchestration.

Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Force Marketing has announced a strategic partnership to intergrate automotiveMastermind’s data into its platform. In a news release, the companies said th ...

Today's announcement comes on the heels of Treasure Data’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.