DEFINITION: Search engine optimization (SEO) is the process of ensuring that search engines are more likely to find and access your Web pages. SEO’s purpose is to improve the volume and quality ...

GEO isn’t just a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.

The best metrics to define your SEO strategy There are various SEO key performance indicators you can keep track of to get an idea of how well your site is performing.

Our roles have evolved beyond the narrow confines of traditional search engine optimization. The definition of a search engine continues to expand and to stay relevant, SEOs must adapt, learn, and ...

Search Engine Optimization (SEO) is no longer just about ranking higher on Google—it’s about educating AI. In 2025, SEO has transformed into a discipline focused on teaching AI assistive engines how ...