I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

With growing demand for more sophisticated, forward-looking solutions, vendors are taking basic descriptive analytics to the next level with predictive and prescriptive solutions. But where do ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

The majority of raw data, particularly big data, doesn’t offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

The first rule of prescriptive analytics is that you do not talk about prescriptive analytics—not before you've paid your dues in descriptive, diagnostic, and predictive analytics.

While both predictive and prescriptive analytics are effective tools on their own, the combination of their abilities can help turn descriptive metrics into the most readily insightful guidelines ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes.

DUBLIN, June 2, 2020 /PRNewswire/ -- The "Global Healthcare Analytics Market by Component, Deployment Mode, Type, Application, End-user and Region - Forecast to 2025" report has been added to ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

Decades of underinvestment in critical urban infrastructure have forced U.S. cities into a tight corner. Bridges, roads, aqueducts, sewer pipes — the infrastructure that helped drive the last 30 years ...