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Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

The phrase "big data explosion" is quickly becoming a cliche in the business intelligence space. By now, those who are familiar with how quickly data is being generated are well aware that the ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

The majority of raw data, particularly big data, doesn’t offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

We’ve all heard the phrase “data-driven decisions” in reference to organizational leaders aspirations' to use hard facts and figures to inform their business decisions. In higher education, the core ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

DUBLIN, June 2, 2020 /PRNewswire/ -- The "Global Healthcare Analytics Market by Component, Deployment Mode, Type, Application, End-user and Region - Forecast to 2025" report has been added to ...

Decades of underinvestment in critical urban infrastructure have forced U.S. cities into a tight corner. Bridges, roads, aqueducts, sewer pipes — the infrastructure that helped drive the last 30 years ...