Love ‘em or hate ‘em, QR codes are here to stay and seem to be popping up just about everywhere you look. According to ComScore, 20 million Americans scanned a QR code in October 2011. Whether it’s ...

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in ...

Audio and video formats are becoming more actionable in the digital advertising space thanks to a pair of familiar technologies: display ads and QR codes. For instance, rather than relying on ...