The GE Matrix analyzes a business's strengths in relation to the industry. Some of the factors that help complete the matrix include business size, profitability and technological edge.

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE ...

General Electric has unveiled a new TV campaign, created with BBDO New York, featuring Agent Smith from The Matrix.