Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order ...

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

Google Trends API launch starts with "quite small" pilot group, John Mueller confirms. Not expected to be a "big SEO event." ...