Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

The API Marketing Suite enables marketers to navigate their complex roles with ease by offering data solutions that improve decision-making, enhance measurement and drive campaign performances.

Google's significant changes to language targeting settings in Google Ads search campaigns will take affect soon. Not all marketers are happy about the change, but many who commented had interesting ...