Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

The implementation team should work closely with senior managers and other stakeholders in to set manageable goals for the new CRM system. Focus on the easy-to-remember and aspirational acronym SMART: ...

Here are some suggestions on how to successfully implement a CRM system into your company. First and foremost, it is important to have support from top-level management. A project of this magnitude ...

If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

How you approach training employees on the new tool can make a difference as well. Start small by picking a team that’s open ...

A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business. In fact, research indicates that a CRM solution may yield a return of up to $8.71 for every ...

In the quest to implement a successful CRM initiative, executives can learn a lesson from the cradle-to-grave product development philosophy. But it requires a change in thinking and a willingness to ...

Find a CRM with an efficient implementation process. The less training and time it takes to get going, the better. Employees are more likely to use a CRM they can get started with right away. 2.

A CRM implementation relies on engaging with and convincing users, from the C-suite to the data-entry workforce. The more difficult that process is, the less likely users are to complete it.

Companies are scrambling to implement CRM solutions and integrate all their customer contact points. However, most find capturing customer data or feedback the most difficult part of implementing ...

October 02, 2001, 2:00 a.m. EDT 14 Min Read With such a pattern in place, warning signals are evident, Braccia says. "You could end up going down this path of continuous development, and you go into a ...

Ava Cambellini is a freelance web content writer who combines her passion for writing and technology to share the latest industry news and insights on products. Ava’s portfolio includes writing about ...