If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. Members of Fast Company Executive ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...